Keller Williams Realty has grown to be the largest real estate franchise in the world by focusing on one thing: The agent. The KW business model is intrinsically agent-centric, which is what makes it so successful. All the attention is put on the associates versus believing the company is the brand.
In what ways is the Keller Williams business model agent-centric? Take a look at these core building blocks that KW provides.
How Keller Williams Built An Agent-Centric Culture
Keller Williams Realty has built its business on the backs of agents helping agents. Here are four ways Keller Williams real estate agents are encouraged to help each other succeed:
- RED Day – An annual opportunity for real estate agents to give back to their communities. We give where we live! Each year, hundreds of thousands of hours are given back to the communities in which we serve.
- KW Wellness Program – Keller Williams offers a health coverage plan for all of its associates. Check the Health Plan to find a better rate than you can find elsewhere.
- KW Cares – A social service organization designed to help Keller Williams associates in time of need. When one of us needs help, KW Cares is there to assist.
- Agent Leadership Council – Keller Williams agents have an opportunity to directly affect how their local real estate offices operate. The ALC runs the office, not the owners. This embodies the statement that KW is truly run by the associates.
Keller Williams Agents Have Educational Opportunities
Keller Williams real estate agents have access to the best real estate training program in the industry. Programs such as Ignite, KW Connect, Keller Williams University, MAPS Coaching and Agent Mountain keep KW agents trained in sales, customer service, and all aspects of running a real estate business. Just as the market never stops changing, the training never stops adjusting to fit the market of the moment so our associates can thrive in all market conditions.
Share In Company Profits
In addition, Keller Williams real estate agents have the best profit sharing plan in the industry. Since the beginning of Keller Williams profit sharing (1997), owners have shared more than $700M back with the associates that help grow the company. With office profitability being at an all-time high, the sharing of profits will not only keep growing, but also solidify the culture where agents help agents even more. The more we help our fellow agents, the more success we have as a team.
Overall, the agent-centric approach to running Keller Williams is making it all about the agent. The agent is the reason people do business, not the real estate company they work with. The model of putting agents first is what has made KW the #1 real estate company in the world. Contact us today to see why Keller Williams is the place to run your real estate business.