Keller Williams Realty ranks among the top five established and recognized real estate brands. While other national real estate franchises spend tens of millions of dollars every year inundating the airwaves and print media with professionally crafted consumer advertising campaigns designed to establish their brand as the best, Keller Williams Realty has never spent a dime on national advertising to consumers. Yet they still help each individual agent in branding your real estate business with the state-of-the-art techniques and methods used by the company.
Finding Success and Branding Your Real Estate Business
Keller Williams Realty always puts their agents first at all times, which means the focus is on the agent’s name and the agent’s brand. The company was founded on the belief that real estate is a local business and the agents’ businesses are built on the strength of their local reputation, not the company or the brand the agent is affiliated with. This research proves, once again, that if you encourage your people to build their own business, the market will respond. Keller Williams knows that it’s their agents’ businesses that build our brand, not the other way around.
Keller Williams Realty has become one of the largest and fastest growing real estate agencies in North America by building a culture that rewards its agents as partners through its profit sharing program, and by empowering its agents to fulfill the company mission of ‘building careers worth having, business worth owning and lives worth living.’ Now, you too can have this success when you join the team of real estate professionals at Keller Williams Realty.