Keller Williams Realty has adopted the philosophy that 20 percent of your efforts will account for 80 percent of your results. This means that discovering how to be a successful real estate agent lies in discovering that 20 percent and focusing on it. Gary Keller, the author of the Millionaire Real Estate Agent, teaches you how to do this in his award-winning book.

How to be a Successful Real Estate Agent: Learning and Embracing the 3 L’s

The three L’s any agent must understand in order to learn how to be a successful real estate agent include: Leads, Listings and Leverage. Leads: Leads are at the very foundation of any real estate business. If you want to make money in your real estate career, you will have to have a steady supply of leads. Top producing real estate agents understand that active lead generation is always better than passive lead receiving. Listings: It has been proven time and time again that when a real estate agent gets a listing, that listing will generate additional real estate leads for the agent.  Not only can you market that real estate listing to other potential sellers in the area, but you should also be able to pick up real estate buyers who contact you directly, who do not have a real estate agent yet. Leverage: When a real estate agent can generate leads on a consistent basis, they are then in a position to create the leverage they need in order to take their real estate business to the next level. The quality of your systems and talent that you leverage will determine how far you take your real estate business. Learning how to be a successful real estate agent is as simple as utilizing the tools, education and technology that KW Realty offers. Remember, in real estate time, does not equal money. It is not how many hours you work, but the type of work you do in the hours you dedicate to your real estate business.