KW technology offers state-of-the-art programs, such as eEdge, which give agents a competitive edge over others in the industry. The program is the first fully integrated front and back end platform for real estate professionals. With this technology agents are able to have control over their business in ways that were never before possible.

The Difference of eEdge Technology

The main idea behind eEdge is that everything will be fully integrated and therefore make an agent’s life easier. It does this by providing the following tools:

  • CRM: This is called myLeads and myContacts. It provides a customer relationship management system that is easy to navigate and use on a daily basis.
  • Front End Website: This provides agents with a unique URL in the following format:
  • Transaction Management: This feature is called myTransactions and is managed by  DotLoop and an eSign functionality.
  • Print Marketing: Known as myMarketing, it is a system, which allows agents to send print based marketing with ease.

eEdge was exclusively designed for agents in the Keller Williams family. It provides the ability to have all your contacts and data feed straight through the system, there are no more concerns with double entry or multiple log-ons. It has powerful benefits and advantages for agents and can help them accelerate their real estate career with leading technology.

eEdge is no doubt paving the way for other real estate companies to develop completely self-sufficient technology for their agents. It gives a competitive edge that is found nowhere else in the entire industry. Join Keller Williams Realty today and utilize the cutting edge technology they have to offer.