At the heart of any social media strategy is the ability to get people talking about you and what you have to offer. In order to do this you need to utilize the following strategies:
- Exploit your niche to get more transactions;
- Content generated by users has much more weight than paid advertisements;
- Forums equal your new human resources department.
What does this mean? That you have to use certain methods to get people interested in what you have to offer and what you are saying. Your social media strategy needs to be about what you are doing for your potential leads and clients.
Creating Your Social Media Strategy
There are some “don’ts” when it comes to building a social media strategy for your real estate career. These include:
- Don’t simply repost others’ content;
- Don’t spam;
- Don’t be overly personal;
- Don’t be all about sales;
- Remember social media is about being social.
You need to choose the social media platforms that will be most relevant to generating real estate leads. This includes Facebook and LinkedIn, as well as sites such as Twitter and Google+. Do not overextend yourself or try to spread your efforts over too many platforms. Doing this will cause you to neglect certain aspects and essentially turn potential clients away due to lack of quality or current content.
Remember, when it comes to social media, you have to interact with your audience. You cannot simply post sales, listings and other advertisements to find new customers. You have to interact to find great leads and build a successful social media strategy.